VH1 Save The Music is a professional, non profit organization that directly relates to my specific industry of non profit management focused on the arts. If I were to start a business, it would be a non profit organization called Madison Music Company. VH1 Save The Music heavily influences my company and has many programs that I would apply to my own company.
The first item that influences my company is VH1 Save The Music’s implementation of advocacy materials and guides that serve as the next steps to building a sequential program. In addition to the actual program, I will have printed resources that can be easily distributed to all principals and music teachers. I will provide the best practices in building and sustaining a successful music program. I would have a company sponsor the program guides in order to align their brand with a pro social cause while also putting their product in the hands of parents, educators, and decision makers.
Second, VH1 Save The Music provides informational brochures containing up-to-date information about the company. I like this idea because a brochure will drive traffic to the Madison Music Company website. I will distribute the brochures at all MMC events, music education conferences, and the brochure will be included in MMC mailings.
Third, VH1 Save The Music provides advocacy toolkits on their website. This kit serves as a resource to gain support for music education within the community. I will provide an online resource that outlines the different methods for success in running a sequential music program. It will include articles written by field experts and leaders discussing topics like school budgets, class scheduling, and student recruitment.
Fourth, the VH1 Save The Music website produced a timeline of music education from the 1970’s to today. This offers a great visual representation of what the national standards for music education are and the increasing value of the arts as a core subject. I would really like to make something similar because a visual speaks louder than words. A timeline will bring forth more awareness, change misperceptions, and educate community, school administrators, and classroom teachers that The No Child Left Behind Act includes Music and The Arts as core subjects. It would also show the local community what their schools are like now, which may empower more people to speak out on the importance of music education for their children.
Lastly, VH1 Save The Music does a great job posting all of their activities on their website, as well as on Facebook and Twitter. I want to promote my company as much as possible, so I will use these social media resources as well. I will invite friends and family to join in on being proactive on behalf of music education. Promoting Madison Music Company through social media outlets allows people to follow the program closely. I will be sure to detail the company’s progress and effects on the Madison community.
www.vh1savethemusic.com
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