Product and Artist Management course offers great insight into the entertainment industry

Throughout the Product and Artist Management course, I have gained a great deal of useful information that I will utilize and apply in my entertainment business future career. First, a manager in the entertainment field must look at their work as more of an art than a science. A manager must possess certain characteristics such as cooperation, honesty, and dependability, and exhibit exceptional communication skills. A manager must also be capable of change and compromise, and have a strong will. In the case of a traveling artist manager, he/she is obliged to be an impressive advisor, planner, and organizer because there is a lot of overseeing and coordinating involved in working with a traveling artist.  

The second concept I will carry with me is the realization that the entertainment industry, more specifically the music industry, will continue to drastically change as time goes on. With modern technology and expanding marketing techniques, it is crucial to keep up to date with the whole operation because the music business is getting even more complex. It is also important to understand how the economy’s recession will affect your life. I learned to study professionals in order to become competent in multiple areas in the industry. You never know what bit of information and insights an experienced and trained professional can give you. They can even give you ideas on how to strategize your career path, and maybe you can even learn what NOT to do.

Third, as I move into the next course, I found it very beneficial to understand the terms of a formalized management contract because we will be elaborating on this topic in Advanced Entertainment Law. When producing a contract, it is of utmost importance to foresee any issues that could cause a problem for either party. It sounds strange to “think negatively,” but a properly drafted contract where all areas are covered could potentially protect you. Both parties need to be aware of the fact that a contract will not hinder their relationship, but help it. If both parties grasp that they want to have a positive, working relationship, an acceptable agreement should fall into place.

All in all, the Product and Artist Management course was a positive learning experience. I appreciate the fact that it built on previous courses and related to concepts we will use for future courses. I will continue to utilize and apply the knowledge and skills I obtained.