VH1 Save The Music social media efforts

Repeated throughout my blog, I have a passion for nonprofit organizations that focus on music and helping children. An organization I have dedicated my time to and will continue to show loyal support for is the VH1 Save The Music Foundation.


http://www.vh1savethemusic.com/


The Save The Music Foundation (SMF) does a substantial amount of work in the social media sector. SMF has successfully used social media and integrated social media into their marketing efforts. The above website contains videos with celebrity interviews, an option to subscribe to VH1.com newsletters, and a chance to join in on the organization's efforts by becoming a student advocate or young benefactor. The website also has an easily accessible donation button, a live Twitter feed, a Facebook button, a way to shop at retail stores that benefit the foundation, and an entire media section dedicated to sharing news and events, red carpet interviews, promotions, and public service announcements. In my opinion, SMF has done an extraordinary amount of work in their efforts to raise awareness about the importance of music education. I see SMF on television, via email, and in print-media on a frequent basis.
Social media plays a large role in the foundation's marketing efforts. SMF has done a remarkable job working with a multitude of companies to put philanthropy, music, and celebrity at the center of their product lines. Their sponsorship opportunities includes celebrity and talent participation, inclusion in aggressive public relations campaigns, mention on the Foundation’s website, inclusion in an email blast (which has over 75,000 members), and mention on the VH1 Radio Network. VH1SaveTheMusic.com receives over 30,000 hits per month, their Facebook page has over 13,000 fans, and their Twitter page has over 8,000 followers (vh1savethemusic.com). SMF’s campaign is definitely helping the company meet their marketing objectives. I want to point out the large campaign VH1 Save The Music did back in 2008. The year-long public awareness campaign entitled, “First Make Music, Then Make History” reached new audiences and invigorated longtime supporters. It also generated support and funds to foster the next generation of great leaders.
I can honestly say that I am wowed by the Foundation’s marketing efforts, so I would not change anything about their strategy because it can only get better with time and staying up-to-date with technology. The website has even provided demographic figures on their target audiences (36% male, 64% female, 62% are between 18 and 49 years old, 97% are college graduates or above).
Social media can help organizations foster relationships, boost traffic, generate press coverage, increase sales, and build brand awareness. Facebook http://www.facebook.com/vh1savethemusic?ref=mf, LinkedIn, Twitter http://twitter.com/#!/vh1savethemusic, and MySpace are all great tools to use. Because of SMF’s media efforts, they have garnered millions of media impressions. Even through this tough economic time, the Foundation has still managed to donate millions of dollars to schools around the country and impact the lives of millions of students.
vh1savethemusic.com

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